COFFEE king Peter Irvine jokes he is "the worst customer ever".
Co-founder of Gloria Jean's Coffees in Australia, Mr Irvine is always on duty, even as The Journal meets him in the relaxed environment of the Berwick franchise of the expanding coffee chain.
Mr Irvine has spotted an upside-down banana bread label in the pastry counter and is doing a mental head count of the clientele - a diverse mix of students, seniors, mums with kids and business people.
"The majority of the franchise owners actually want the input," he says.
He is able to instantly rattle off the locations of Gloria Jean's outlets in Berwick, Cranbourne, Dandenong and Pakenham (one each) and Fountain Gate, which has two.
And Mr Irvine says expansion in these suburbs is "absolutely" possible.
His main mission is to address former Casey councillor Rob Wilson's 13 business management students at Clyde's Hillcrest Christian College.
Having stepped back from the day-to-day running of the company, Mr Irvine enjoys travelling from his Sydney base to pass on the lessons he has learnt over his successful 45-year business career.
Such as getting rid of what he calls the "rear vision mirror" mentality.
"So often you look in the mirror and it's small and distorts the past. But the windscreen is wide and everything is out there."
A committed Christian, Mr Irvine believes the Bible contains valuable pointers for conducting a good life, inside and outside the office.
"All the guys who do all the leadership and business courses, every principle they quote actually comes out of the Bible. They just don't admit it.
"There's a lot of stuff in Jesus' life, such as building a leadership team. I quote Michelangelo, Henry Ford and Winston Churchill but I can't not quote some of the principles in the Bible that are very relevant."
Mr Irvine, a member of the high-profile Hillsong Church, had his own cross to bear last year when allegations surfaced that young women with mental illness attending the Mercy Ministries' Christian counselling program had been forbidden from getting medical or psychiatric care unsupervised, or from doctors independent of the program.
Gloria Jean's came under media scrutiny as its outlets have cash donation boxes for patrons to support Mercy Ministries.
Mr Irvine says the ruckus didn't affect the company, although he concedes some franchisees were spooked by the negative press.
"The whole attack was totally unfair. There were no locked doors, no exorcisms. There's nothing sinister about it at all."
Mr Irvine believes Gloria Jean's is well-placed to weather the latest hurdle - the recession - as sales are still strong.
"If you go out and give people a reason to buy they are more selective, but they will spend.
"The words I like to use are 'affordable luxury'. Coffee is recession-proof."
In the ultimate vote of confidence, Mr Irvine and business partner Nabi Saleh have bought the brand, including world rights, from its US parent.
After striking a deal to open 25 stores over 10 years in Australia from 1996, Mr Irvine said it soon became apparent the US model of a coffee-tea merchandise gift store was flawed and customers wanted to sit down at tables.
"We started to change the model to what you see today with tables and chairs and food available and we now have 490 stores open in Australia."